The basic concept for this product is to bring forth a heritage craft form of India – Block Printingand make it relevant to the modern urbansetting. The aim is to promote this traditional craft in a manner that allows us to appreciate it during the course of our daily lives.

The product is an interactive wall piece with 26 alphabets A-Z of English script made in the form of wooden block stamps with the mehendi designs etched onto them as a pattern.

As illustrated in the attached sheets, the product can be used in a variety of contemporary settings, some of which can be:

1.           Interactive wall piece with a daily changing ‘quote of the day’

2.           Learning games for kids (alphabets, animal names etc.)

3.           Scrabble for adolescents and adults

4.           Name plates

5.           Branding blocks behind reception of an office

6.           Center table with a changing pattern

 

1.           Wood - Sheesham(blocks + basewall)

2.           Plywood inserts (dividers)

3.           Nails (for joints)

4.           Wall hanging hooks (will be foot pads for table piece)

 

 

Since 12th century India has patronized the art of Hand Block printing on different fabrics. The artistry flourished further with the receivable of royal patronage. Rajasthan and Surat in Gujarat became the important trading centers of printed textiles particular in Block Print art.

      

Mehndi in Indian tradition is typically applied during special Hindu weddings and Hindu festivals like KarvaChauth, Vat Purnima, Diwali, BhaiDooj and Teej. For women, it is usually drawn on the palm, back of the hand and on feet, where the design will be clearest due to contrast with the lighter skin on these surfaces, which naturally contain less of the pigment melanin. Henna was originally used as a form of decoration mainly for Hindu brides. 

In the modern age and even due to limited supply of Indian Traditional Mehndi artists, usually people buy ready-made Henna cones, which are ready to use and make painting easy.